Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 65,890 public Google Business Profile listings of electricians across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- What a Facebook campaign for panel upgrades costs an electrician, and the job count that pays it back
- Reader question: Should I put my service call fee on my website, or wait until they call?
- One Google profile for the whole metro or a page for each town, and when each wins for an electrician
- What a review request system costs an electrician, and the month it pays back
- Reader question: I just hired a second electrician. How much more marketing do I need to keep him busy?
- Local Services Ads or regular Google search ads for an electrician, and when each one wins
- What a website costs an electrician, and how many jobs it takes to pay for itself
- What a text-back and answering setup costs an electrician, and the month it pays for itself
Contact
Corrections, questions about the data, or press: text or call (346) 496-4068.