Guides
Practical, specific guides for electricians who want more calls and booked jobs.
Hiring a marketing agency as an electrician, or doing it yourself
What marketing help costs an electrical contractor, the red flags in a pitch, what to keep in-house, and why a provider should prove it before billing.
2026-09-01
The electrician's year: seasonality and a slow-season marketing plan
When residential service, new construction and commercial work peak and dip, what to advertise each quarter, and how builder relationships fill the gaps.
2026-08-27
Pricing and quoting for electricians: flat rate, three options, and the free estimate trap
How to present electrical prices so homeowners buy the middle option, why free estimates cost money, deposits on generators, and pricing versus ad budget.
2026-08-20
What a missed call costs an electrical company, and how to stop missing them
Text-back automation, after-hours answering, the five-minute rule for ad leads, and the dispatch numbers every electrical contractor should track weekly.
2026-08-13
The seven things an electrician's website has to do
Speed, tap-to-call, service pages that match what people search, published price ranges, license proof and forms that get answered, on an electrician's site.
2026-08-06
How electricians show up in ChatGPT, Perplexity and Google AI answers
What AI assistants read when a homeowner asks for an electrician, the pages and profile fields that get quoted, and a checklist for a local electrical shop.
2026-07-30
Facebook and Instagram ads for electricians: what to advertise and what to skip
The offers that work on Meta for electricians, creative that gets replies, realistic budgets and lead costs, and the retargeting that closes generator jobs.
2026-07-23
Google Ads for electricians: the campaigns that pay and the ones that burn budget
Budgets, campaign structure, the EV charger and panel upgrade terms worth bidding on, negative keywords, and what a booked electrical job really costs.
2026-07-16
The Google Business Profile setup that gets electricians into the map pack
Categories, service lists, photos of finished panels, service areas, posts and the Q and A section, set up the way an electrical contractor should set them up.
2026-07-09
How electricians get more Google reviews, one job at a time
The at-the-door ask that works after an electrical job, the exact text to send, review velocity targets by truck count, and how to answer a price complaint.
2026-07-03
Try any marketing service free for 14 days.
Pick anything we do. We run it for your electrical company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.