Local SEO and Google profile for a electrical company
The map pack is the whole game for residential electrical work, and most profiles in this trade are half built. Across 65,890 listings, 40% list no hours at all and 34.6% have no website attached. Those are two fields, and they are the difference between showing up in the three-pack and sitting on page two.
The mistake is picking the category Electrician and stopping. The services list inside the profile is a text field Google reads, and most electricians leave it empty while typing the same terms into an ad account and paying for them. EV charger installation and 200 amp service upgrade belong in there.
After two weeks, working shows up in the profile's own insights: more searches where people found you by service rather than by name, more calls from the listing, more direction requests. Those move before rankings do. The full picture for the trade is in the benchmark report.