Where Oregon's electricians are
The largest concentrations of electricians in our Oregon data are in Portland, Bend, Salem, Eugene, Medford, Springfield, Hillsboro and Beaverton. Competition for the map pack is heaviest there, and so is the reward: the same review count that dominates a small town is invisible in Portland.
The map pack in Oregon
Google shows three businesses in the map pack for a search like "electrical company near me" in Portland. In Oregon the shops that hold those spots usually sit near the 90th percentile, 73 reviews, not the median. 7.6% of Oregon electricians have passed 100 reviews; the other 92.4% are competing for whatever is left below the fold.
The website gap in Oregon
25.7% of Oregon electricians list no website on their Google profile, fewer than the national 34.6%. Nationally, electricians with a website have a median of 11 reviews against 2 without. A five-page site with tap-to-call and a page per service is the cheapest gap to close.
Hours and after-hours calls
8.6% of Oregon electricians list themselves as open 24 hours. If you take after-hours calls, say so in your profile hours, because Google shows "Closed" in red on a profile that says it is closed. If you do not, list real hours and let missed-call text-back cover the gap, so the caller gets a reply instead of dialing the next name.
What to do first in Oregon
- Put up a real website if you are in the 25.7% without one. Service pages, city pages for Portland, Bend, Salem, tap-to-call on every screen.
- Set a review velocity. One review per job day, asked at the door, moves a 8-review shop past the Oregon 75th percentile (26) within a year. The guides have the scripts.
- Finish the Google profile: primary category, every service you offer, real job photos, and hours that match reality. It is free and it is where Oregon customers decide.
- Turn on missed-call text-back. Run the calculator with your own numbers to see what unanswered calls cost.
- Then, and only then, spend on ads. Pointed at a profile with 8 reviews and no website, ads pay for your competitor's education. Pointed at a finished profile, they work.
The full national picture, with percentiles, ratings and hours, is in the benchmark report. The method is on the about page.