Blog
Short, useful posts for electricians, published several times a week.
Reader question: Should I put my service call fee on my website, or wait until they call?
An electrician asks whether to publish the service call fee or explain it on the phone. The plain answer, how to word it, and where it goes on your site.
2026-10-21
One Google profile for the whole metro or a page for each town, and when each wins for an electrician
Two ways an electrician can show up in the next town over, a wider Google service area or town pages on the website, with when each wins and what each costs.
2026-10-18
What a review request system costs an electrician, and the month it pays back
The real cost of asking every customer for a Google review, from free to paid software, and how many extra calls it takes before the system pays for itself.
2026-10-15
Reader question: I just hired a second electrician. How much more marketing do I need to keep him busy?
An owner adding a second truck asks how much to spend to fill it. The honest answer starts with the calls you already get, then the math on the new truck.
2026-10-12
Local Services Ads or regular Google search ads for an electrician, and when each one wins
Pay per lead or pay per click. How Local Services Ads and standard Google search ads compare for electricians, by job type, budget, reviews and call handling.
2026-10-09
What a website costs an electrician, and how many jobs it takes to pay for itself
Three ways to get an electrical contractor website, what each really costs over a year, and the simple math for how many service calls cover the bill.
2026-10-06
What a text-back and answering setup costs an electrician, and the month it pays for itself
Line-item costs for missed-call text-back, an answering service and call tracking at an electrical shop, plus the hypothetical math on when each one pays back.
2026-09-09
Should you publish EV charger install prices on your website?
The case against publishing electrical prices, why it is mostly wrong for EV charger work, and how to write a range that filters shoppers without losing jobs.
2026-09-03
Generator season started in August and most electricians will notice in October
Standby generator demand spikes after an outage and collapses two weeks later. How electricians should advertise generators in September, not in November.
2026-09-02
Try any marketing service free for 14 days.
Pick anything we do. We run it for your electrical company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.