Electricians on Google: the 2026 benchmark report
Review counts, star ratings, website presence and listed hours for 65,890 electrical contractors, computed from public Google Business Profile listings across 51 states.
Reviews
| Review count | Value |
|---|---|
| Median | 7 |
| Average (mean) | 65.2 |
| 25th percentile | 1 |
| 75th percentile | 23 |
| 90th percentile | 71 |
Share of electricians by review count:
| Bucket | Share of listings |
|---|---|
| 0 reviews | 16.3% |
| Under 10 | 57.6% |
| Under 25 | 76.3% |
| 100 or more | 7.5% |
| 500 or more | 1.9% |
Ratings
| Metric | Value |
|---|---|
| Average rating | 4.58 |
| Rated 5.0 | 47.8% |
| Rated 4.5 or higher | 74.8% |
| Rated under 4.0 | 12.5% |
| No rating yet | 14.6% |
Websites
| Website status | Share |
|---|---|
| Website listed | 65.4% |
| No website listed | 34.6% |
| Own domain | 63.8% |
| Social profile only | 1.2% |
| Free or DIY builder | 0.4% |
Median review count for electricians with a website: 11. Without one: 2.
Profile completeness and hours
| Profile field | Share |
|---|---|
| Has a profile photo | 93.7% |
| Public email on profile | 20.8% |
| Open 24 hours | 13.5% |
| Open Saturday | 26.1% |
| Open Sunday | 18% |
| No hours listed | 40% |
Where the listings are
| State | Listings |
|---|---|
| CA | 4,900 |
| TX | 3,488 |
| FL | 3,081 |
| NY | 2,247 |
| IL | 2,110 |
| NC | 1,851 |
| PA | 1,803 |
| OH | 1,752 |
| NJ | 1,698 |
| MA | 1,677 |
| GA | 1,622 |
| MI | 1,549 |
Primary categories
| Google category | Listings |
|---|---|
| Electrician | 50,524 |
| Electrical installation service | 3,572 |
| Electrical supply store | 2,876 |
| Contractor | 1,345 |
| HVAC contractor | 818 |
| Electric utility company | 739 |
| Plumber | 479 |
| Electrical repair shop | 464 |
Start with the median, not the average
Half of all electrical companies on Google have 7 reviews or fewer. That is the number worth memorizing, because it changes how you read every other line in this report. The mean is 65.2, which sounds like a completely different trade, and it is: a handful of large multi-truck operations with thousands of reviews drag the average up while most of the field sits in single digits. The 25th percentile is 1. A quarter of listed electricians have essentially no public track record at all.
So a shop with 30 reviews is already in the upper reaches of the whole dataset. That is comforting and slightly misleading, because you do not compete with the whole dataset. You compete with the two or three listings Google shows in the map pack in your zip code, and those are drawn from the top of the distribution. The 75th percentile is 23 reviews and the 90th is 71. If you want map pack placement in a real metro, 71 is the target, not 7.
Almost half the trade shows five stars, and it means very little
47.8% of rated electrical listings sit at a perfect 5.0. That is not evidence of unusually good work. It is arithmetic: when the median listing has 7 reviews, a clean 5.0 takes seven happy customers and no bad days. The average rating across the dataset is 4.6 and 74.8% are at 4.5 or better, so the star number is not where you separate yourself.
Count and recency are. A shop at 4.7 with 240 reviews beats a shop at 5.0 with 9, in Google's ranking and in the homeowner's head, every time. The one place the star number does matter is the floor: 12.5% of electricians sit below 4.0, and below 4.0 most callers stop reading and move on. A further 14.6% have no rating at all, which reads to a homeowner about the same as a bad one.
The website gap is the widest opening in the trade
34.6% of electrical companies link no website from their Google profile. Electricians with a site carry a median of 11 reviews. Electricians without one carry 2. We are not claiming the website produced the reviews. Shops that run the business seriously tend to do both. But the correlation is strong enough that a missing website is the clearest single sign of a competitor who will not fight you for placement, and the clearest single thing to fix if the missing site is yours.
It matters more for electrical work than for most trades because of what people search. Someone typing "200 amp panel upgrade cost" or "Tesla charger install near me" is researching a four-figure decision, not calling the first number. There has to be a page that answers, or the click goes to a shop that has one.
Hours, photos and what an empty profile signals
40% of electrical listings show no hours whatsoever, and 13.5% claim 24-hour availability. Only 26.1% list Saturday hours and 18% list Sunday. Empty hours cost you the after-hours emergency calls that carry the best margin in residential service, because Google will not surface a listing it cannot describe and a homeowner with a dead panel will not gamble on one. 93.7% have at least one photo, so a listing with none puts itself in the bottom few percent of the trade for the price of ten minutes and a phone camera.
What to do with this
- Pull your own numbers. Open your Google Business Profile and write down the review count, the rating, whether a website is linked, and whether hours are set.
- Place yourself honestly. Under 7 reviews is the bottom half of the trade. Under 23 is the bottom three quarters. 71 and above is where map pack winners live.
- If you are in the 34.6% with no website, fix that before anything else. Five pages with tap-to-call, a panel upgrade page, an EV charger page and your license number is a week of work.
- Set a review pace and hold it. One review per job day, asked at the door, moves a 15-review shop past the 75th percentile inside a year. The reviews guide has the exact ask.
- List real hours, add photos of finished panels and completed installs, and switch on missed-call text-back. The calculator shows what the unanswered calls are worth.
- Only then buy ads. Traffic pointed at a profile with 7 reviews and no website funds your competitor's education, not yours.
Method
This report aggregates 65,890 public Google Business Profile listings collected from Google Maps searches for electricians across every US state, deduplicated by place. Review counts and ratings are as displayed on the listing at collection time. "Website listed" means the profile links to any URL; we classify the URL as an owned domain, a social profile, or a free site builder by hostname. Figures are refreshed monthly. Cite this page as: More Electrical Calls, "Electricians on Google benchmark report", 2026.